Sort out your Signature

It’s like that scene in American Psycho that all designers hark back to when they’re trying to iterate the importance of a decent business card and make the client slosh out some extra cash. There’s two things you should take from that scene, first up Patrick Bateman was an investment banker, probably the last person anyone should try to emulate, secondly as great as a good business card is your email signature gets seen hundreds of times more each week and if it sucks then it won’t matter how great your card is, even if it is tastefully thick with a watermark.

Here’s the most common errors that your email signature could have - you may not even know it’s happening- it could be letting you down.

Embedded images — If you use local/embedded images in your email signature, there is a risk that they will appear as attachments in some email clients e.g. Gmail — or not appear at all. There are known issues with images being stripped out of emails and increasing in size on iOS devices e.g. iPhone and iPad. If you’re pumping out images attached to your emails then you could be filling your recipient’s mailbox up 1mb at at time — the more you love them the more of their inbox you clutter up until your whole relationship falls over somewhere in cyberspace.

By default, most email clients will prompt a recipient to download any external imagery. Signature images will not be displayed automatically and the recipient will have to be online to view web hosted images. And if you are puposely sending an attachment the recipient will also have to contend every other attachment that makes up your email footer.

Web safe fonts — If your email signature has fonts that are not that common and you don’t use a fallback font, the font will default to Times New Roman. Safe but when was the safe option ever the right option.

Testing how your email signature looks — If you are not testing your email signature in different email clients and on different devices (mobiles, Macs etc.) before it is deployed, it could end up looking very different to what you expect it to.

Social media links — Social media links in your email signature can attract additional followers/fans and improve your customer’s relationship with your business. Do you have them as clickable links?

Using an image as your email signature — An email signature created as a whole image could make the emails you send get marked as spam due to the image-to-text ratio being too low. You can also only have one URL link rather than multiple ones to your social media profiles and your website.

Design for mobile devices — Over half of all emails are now read on mobile devices like smartphones and tablets. If a recipient can’t easily put their thumb on a link in your email signature, your message will probably get deleted. Also, reading speed on a mobile tends to be slower

Our Shred Creative email signature package starts at just £150+VAT* this includes the design and coding then it’s just £20+VAT per additional staff member. Once it’s built we can provide you with simple to follow set-up documentation for your email client or at an extra cost deploy it for you.

*package assumes you have existing branding, if you don’t then we’re really good at that too!


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